Threshold Network’s DAO has approved a proposal to create a second part-time marketing role (for context, see the 2023 proposal for the first role here) to expand our capabilities and support the growing complexity of our product offering and message.

We need a dynamic, leadership-oriented, crypto-native contractor to effectively create and guide the DAO’s marketing strategy, as well as lead cross-functional work streams in alignment with stakeholders. This requires a significant level of experience and track record in various aspects of marketing and growth, including product and digital marketing, acquisition, activation, and retention.

Responsibilities:

• Lead social media strategy, promote Threshold brand and products, and manage influential engagements. Oversee content creation, including newsletters, blogs, videos, and community communications.
• Work closely with Keep, NuCypher, and thUSD teams, aligning marketing strategies and content messaging. Partner on tactical and strategic initiatives, including product launches and campaigns.
• Develop and execute an event strategy, managing logistics, campaign creation, and sponsorships. Align event messaging with Threshold's overall marketing goals.
• Maintain and enhance guild infrastructure, including Notion page management and cross-guild support. Oversee outsourcing, budgeting, and quarterly planning.
• Implement strategic thinking for audience engagement and interaction.
• Conduct data-driven impact assessments and align with the product roadmap.
• Lead brand marketing, partnerships, and cross-functional project management.
• Engage with KOLs and high-worth groups or individuals to create awareness for the Threshold Network.
• Work closely with the Integrations Guild to design liquidity incentives for target groups.

Qualifications:

• Minimum 6+ years of experience in a senior / lead marketing role, preferably in the crypto, Web3, or DeFi.
• Profound understanding of the crypto industry, its ethos, and emerging trends.
• Proven track record of leading teams and managing stakeholder relations.
• Strong skills in cross-team communication and collaboration.
• Expertise in budget management and ROI analysis.
• Demonstrable experience in strategic planning and execution in a digital marketing context.