What is One Fern Between Two Keys?

One Fern Between Two Keys is a web3 talk show with an interview format. The name is a reference to Between Two Ferns, a satirical take on an American talk show with celebrity guests.

Why are we creating this content and what is the goal of this content?

The goal is to produce informative yet funny and irreverent video content that helps our audience get interested in and understand topics that are otherwise difficult to wrangle.

Who is the target audience?

Our audience is existing web3 users and DAO participants.

**What are the key messages of this content?**Explore concepts in a manner that is informative yet funny, with a focus on topics related to web3, decentralization, DAOs, crypto events, and stakeholders.

**What are the benefits to viewers of this content?**We want to provide an interview platform for guests (e.g. adopters, DAO architects, event organizers, and upstream stakeholders / decision-makers) to get an interesting chance to give an expanded elevator pitch. The host of the show (jMyles) will execute a satirical and controlled demolition of the conversation / world around them. The intention is to entertain yet educate the audience with longform content in a novel format.

What is the voice/tone of this content?

The tone is self-deprecating and irreverent, but retains a core of warmth and is never mean-spirited (except toward the host character). It is a chance for us to put our warts front of center and show that, even though we take our project seriously, we are anti-shill. We want to entertain and educate.