TL;DR
Keywords can be derived based on general SEO principles and a fundamental understanding of the subject matter at hand, leveraging knowledge about the industry, audience, and the context provided in the content. When possible tools like Google Keyword Planner, Semrush or similar can be used to custom tailor content and find the best opportunities.
- Primary Keywords:
- These are directly related to the main subject of the press release. They are essential as they are likely what potential readers will use when searching for information related to the product or service being announced.
- Secondary Keywords:
- These are related to the broader topic and industry. They help in optimizing the content for related searches and provide context to search engines about the content’s subject matter.
- Semantic Keywords:
- These are terms and phrases that are related to the primary and secondary keywords. They help search engines understand the context of the content better.
Examples using thUSD:
Primary Keywords: Bitcoin-backed stablecoin, Threshold USD (thUSD), USD, Bitcoin loan
Secondary Keywords: Cryptocurrency, Decentralized, Transparent Financial Solutions, Stable Global Currency
Semantic Keywords: Digital Asset, Financial Innovation, Transparency, Digital Gold,
General Guidelines and a Deeper Dive
When constructing content it’s essential to integrate keywords that will optimize the visibility on search engines and resonate with the intended audience. Below are insights and a keyword strategy tailored for the press release draft.
Insights:
- Audience Understanding: The primary audience likely consists of tech-savvy individuals, cryptocurrency enthusiasts, and financial analysts or institutions. The language, therefore, needs to address their knowledge level and interests.
- Value Proposition: Clearly highlighting the unique selling points of the product or service, such as thUSD: Bitcoin-backed stability, decentralization, and permissionlessness, can set it apart in a crowded market.
- Clarity & Conciseness: The content should convey the message and USP (Unique Selling Proposition) clearly and concisely, avoiding jargon and overly complex language when possible. Always look for clear and concise alternatives when you are unsure about a specific term.
Keyword Strategy: