I had an activity in the 1/5/23 sprint to propose a plan to support tBTC v2 launch with newsletter, blogs, videos, etc., and thought it will help to have this as a model we can learn from and refer back to for other product launches.

tBTC v2 launch

Communication plan

• See here for launch week plan

Threshold Time

• Featured in 12/31/22 issue
• Focus of 1/12/23 issue (lead up to launch)
• Special issue in early February focused on launch: product, comms, amplification

Blog

• Revised timeline post 12/19 (Hagan)
• Align with @Hagan Dietz on official blog post(s)
• Post highlighting key mentions/threads on Twitter (including outside Threshold)?
• Mention in “Meet the DAO” interview(s) published in January/February

Video

• Commission video on either optimistic minting or accelerated launch? (Weedzy proposal)
• “Hey, I’m minting!” demo video