Communication Guidelines

Goals:

Communication Guidelines:

T is a “work token” with additional utility around participation in DAO governance
Threshold is a DAO and we are all contributors (NuCypher, Keep, Guilds etc.)
- We shouldn’t refer to the NuCypher and Keep Teams as the “core team”. “Contributor” better captures our decentralized nature. NuCypher and Keep are contributors to Threshold.
We shouldn’t use “convert” when talking about NU/KEEP tokens going to T - it is an “upgrade”, and when going the other direction (T -> NU/KEEP) it is a “downgrade”
Try not to use “vote” with respect to DAO governance. Alternatives include:
- “proposal voted on by the DAO” → “proposal validated by the DAO”
- “the DAO vote has passed” → “the DAO proposal has passed”
- “the community votes on governance proposals” → “the community participates in governance proposals”
- “the process requires a DAO proposal and subsequent DAO vote” → “the process requires a DAO proposal and subsequent DAO approval”.
- “An onchain Token Holder DAO vote to mint the required T…” → “An onchain Token Holder DAO proposal to mint the required T…”
- “In preparation for the first onchain DAO vote we created a proposal to standardize…” → “In preparation for the first onchain DAO decision…”

This is not a comprehensive list, and the overall goal here is basically to avoid the use of “vote”

Don’t emphasize anything about a potential investment, potential revenue, price appreciation, or ROI. Instead, focus on the utility or function of the token in the platform i.e. T is staked to secure the Threshold Network, and for governance
- Nothing about guaranteed fees/rewards